.Post Scenery: 15.Ever before questioned exactly how an electric designer winds up managing an influencer advertising and marketing platform? Jonathan Eg, CEO of Partipost, spills over the tea on The Adrian Program.Secret takeaways:.Why investing formulas led to being alone (and also a job pivot).The magic formula: genuineness + consistency = influencer effectiveness.B2B influencer advertising and marketing in Asia: It's happening, but slowly.AI influencers: Cool, however probably won't change your BFF's Instagram.The settlement complication tormenting influencer advertising and marketing (as well as just how Partipost is tackling it).Exciting truth: Jonathan's daddy awaits Mondays. Yes, you review that right.Bottom line: The influencer marketing garden is actually advancing a lot faster than you may say "swipe up." Coming from micro-influencers to AI avatars, the game is altering-- yet authenticity still reigns supreme.So, before you write off that friend with 200 fans as "certainly not significant," always remember: in the world of nano-influencers, your bestie may only be the next huge thing.Listen for even more influencer insights and perhaps grab a suggestion or two for your own Instagram activity!